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The Stories We Tell Ourselves

By Zainab Olagunju, Avon HMO

HHPeople Editorial by HHPeople Editorial
July 1, 2026
in Features
0

Human beings have an incredible talent for turning ordinary moments into elaborate stories. And the human mind? Give it half the facts, and it will happily write the other half.

A delayed reply becomes disrespect. A short email becomes attitude. Someone forgetting to say good morning becomes proof that they’ve changed. Almost without noticing, a misunderstanding becomes resentment. Resentment becomes beef.

The funny thing about conflict is that it rarely begins where we think it does.

We like to believe it starts with betrayal. A harsh comment. A broken promise. A lie that changes everything.
But more often than not, it begins with a story we tell ourselves before we’ve heard the whole truth.

It’s interesting how quickly distance can grow from something that was never said.

The workplace offers quiet reminders of this every day. A colleague challenges an idea and it feels personal. Feedback sounds like criticism. A manager’s brief response is mistaken for disapproval. Slowly, the conversation is no longer about the work. It becomes about tone, intention and meaning attached to words that may never have carried that meaning in the first place.

Outside the office, the pattern is no different.

Families stop speaking over conversations neither side remembers in quite the same way. Friends drift apart because each person is waiting for the other to reach out first. Relationships become casualties of assumptions that were never tested against an honest, open conversation.

The most interesting thing about beef is that it often grows in silence.
Not because people are unwilling to speak, but because they become so convinced by the story they have created in their minds, that asking another question no longer feels necessary.

And once a story feels true, we stop looking for another version, stop asking questions and stop making room for the possibility that we got it wrong.

That’s often where resentment settles in. Not all at once, but slowly. Fed by silence, assumptions and stories that are never interrupted by the truth.
Life has a way of reminding us that people are carrying stories no one else can see. The colleague who seemed distant may have been overwhelmed. The friend who disappeared may have been trying to survive a season they didn’t know how to explain. The person who hurt you may never fully understand the weight of what they left behind.

None of this is an excuse for poor behaviour.

It simply reminds us that every story has another side, even when we never get to hear it.

The delayed reply may have been nothing more than a delayed reply.
The short email may have just been a short email.

The missed good morning may have had nothing to do with us at all.
Maybe beef never really begins with what happened but with the story we told ourselves about what happened.

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About Heirs Holdings

About

We are an African proprietary investment company driving Africa’s development through long-term investments in key sectors. We operate businesses that rank among the top three in their sectors

Heirs Holdings is a leading pan-African investment company. Its investment portfolio spans the power, energy, financial services, hospitality, real estate, healthcare and technology sectors, operating in twenty-four countries worldwide.

Heirs Holdings is inspired by Africapitalism, the belief that the private sector is the key enabler of economic and social wealth creation in Africa. Driven by this philosophy, Heirs Holdings invests for the long-term, bringing strategic capital, sector expertise, a track record of business success, and operational excellence to its portfolio companies.

HH People Team

Editorial Board

Editor in Chief – Clari Green

Editor – ‘Deoye Falade

Technical Lead

Akindamola Akintola

Cover Design 

Victor Oga

Contributors

Cover stories

Abiodun Ikubaiyeje

Other Contributors

Priscilla Okorie

Chidinma Ofoma

‘Deoye Falade

Jessica Chukwukanne

Zainab Olagunju

Ngozi Eyeh

Ikeoluwa Feyisetan

Nonso Okafor