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Dating in 2026: Are We Even Trying Anymore?

By Tolu Adetutu, Avon HMO

HHPeople Editorial by HHPeople Editorial
February 2, 2026
in Features
0

I stared at my phone one day and realised something quietly unsettling.

Love feels different now.

 

Not impossible. Just exhausting.

 

Somewhere between ghosting, situationships, and “it’s just vibes,” dating stopped feeling like connection and started feeling like something we’re merely trying to survive.

 

Modern dating isn’t broken because people don’t want love. It’s broken because accountability has become optional.

 

You scroll through social media and see bad behaviour excused with zodiac signs, past trauma, or “this is just who I am.” Growth feels negotiable. Effort feels like too much work. Love is something we talk about but rarely show up for.

 

And it’s not just online. Even offline, conversations don’t flow the way they used to. Some people play hard to get. Others are permanently “too busy.” Everyone seems to be performing a version of themselves instead of simply being present. We’re all moving on vibes, but no one is moving with intention.

 

That’s when the question hits you.

 

Maybe true love isn’t gone. Maybe we’ve just forgotten how to try.

 

Not long ago, I caught myself rereading a message that used to make me smile. The replies had grown shorter. The energy had shifted.

 

Nothing dramatic happened. And yet, everything had.

 

I remember thinking, when did effort start to feel like a burden?

When did checking in become optional?

When did trying begin to look like too much?

 

It wasn’t heartbreak. It was quieter than that.

 

The slow realisation that two people can drift not because they stopped caring, but because neither of them knew how to keep trying.

 

That moment stayed with me because I realised it wasn’t just my story. It was everywhere.

 

Technology was supposed to make love easier. Instead, it made people disposable.

 

We now live in a world where content promotes emotional detachment as a strength, where vulnerability is framed as a weakness, and where relationships are treated as power games instead of genuine partnerships. People aren’t learning how to love better. They’re learning how to protect themselves from love.

 

So everyone is guarded. Everyone is defensive. No one is disarming.

 

Slowly, connection becomes performance.

 

Love starts to feel transactional. People want something before they give something.

 

Time, affection, and loyalty all come with conditions.

 

And when the benefits stop, the connection stops.

 

What’s most dangerous is how normal this has become.

 

We replace people quickly. We leave without explanation. We move on without reflection.

 

Not because we are heartless, but because we are tired.

 

Still, this fatigue is costing us something deeply human: our ability to feel freely, deeply, and without fear.

 

Yet even in the mess of modern dating, hope is not lost.

 

True love still exists.

 

It’s not something you chase. It’s something you create.

 

You create it by showing up intentionally.

 

By being honest about what you want.

 

By giving the effort you hope to receive.

 

By allowing yourself to be seen, even when it’s uncomfortable.

 

We can slow down, we can choose clarity over confusion, effort over laziness, depth over empty vibes.

 

Love is messy, it is unpredictable, but it’s still worth trying for.

 

So if you’re tired, discouraged, or close to giving up, remember this:

 

The world hasn’t run out of people capable of real love. It’s simply asking us to start trying again.

 

Fully.

Intentionally.

Without apology.

 

Because when we do, the kind of love that changes us, shapes us, and stays with us is still waiting.

 

 

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About Heirs Holdings

About

We are an African proprietary investment company driving Africa’s development through long-term investments in key sectors. We operate businesses that rank among the top three in their sectors

Heirs Holdings is a leading pan-African investment company. Its investment portfolio spans the power, energy, financial services, hospitality, real estate, healthcare and technology sectors, operating in twenty-four countries worldwide.

Heirs Holdings is inspired by Africapitalism, the belief that the private sector is the key enabler of economic and social wealth creation in Africa. Driven by this philosophy, Heirs Holdings invests for the long-term, bringing strategic capital, sector expertise, a track record of business success, and operational excellence to its portfolio companies.

HH People Team

Editorial Board

Editor in Chief – Clari Green

Editor – ‘Deoye Falade

Technical Lead

Akindamola Akintola

Cover Design 

Victor Oga

Contributors

Cover stories

Nwamaka Itie

Other Contributors

Tolu Adetutu

Zainab Olagunju

Chidinma Emeli

‘Deoye Falade

Priscilla Okorie

Mateen Taomu

Omoyeni Alaran

Chidinma Ofoma