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Investment Corner: Nepo Babies Aren’t The Problem. Your Mentality Is!

By Bisola Evboren, United Capital Plc.

ADMIN by ADMIN
July 31, 2025
in Features
0

We’ve all seen the Nepo Baby vs. Lapo Baby conversation – the shade, the hot takes, and numerous podcasts.  Someone shares a personal achievement or a career milestone, and the internet responds with “must be nice…Daddy’s money”.

 

Somewhere along the way, we started romanticising hardship and side-eyeing comfort. Struggle has become a badge of honour, and wealth a red flag. Honestly, it’s understandable. Poverty is systemic, sometimes generational, and a result of much bigger problems. The inherent classicism attached to this leads to resentment.

But the truth is, none of us wants our kids to be Lapo Babies. We want them to have choices, security, and a fighting chance. We don’t want them constantly in survival mode. So why replicate the hardship we experienced when we can smooth the road for them?

We can’t be the generation complaining about Black Tax and still resent those who’ve managed to escape it.

We need to debunk the myth that having wealth automatically makes you lazy or spoiled. In fact, if you raise your kids right, it can do the exact opposite. Some of the world’s most successful CEOs got seed funding or connections from their parents. That doesn’t erase their talent or work ethic; it just means they had access.

Case Points:

  • Jeff Bezos (Amazon): In 1995, his parents invested $245,573 in his startup. That’s over $500,000 today. That early seed funding gave him the freedom to focus and scale.
  • George W. Bush (U.S President): His father was also a president, giving him name recognition, political connections, and access to key mentors. That network helped him rise, but so did his own ambition.
  • Françoise Bettencourt Meyers (L’Oréal): She inherited the L’Oréal fortune from her mother. Under her watch, the company’s value soared, and she became the world’s richest woman.

As you can see, wealth gives you a shot.

It gives:

  • Access to great schools and lifelong networks
  • Exposure to the world and its possibilities
  • Freedom to explore passion instead of just chasing a paycheck
  • The capacity to give back without going broke
  • Time to be present for your friends and family

 

The Good News

You may not have a billion to set aside for your child, but you can start small and start now. That’s where the United Capital Children Investment Fund comes in. It’s a mutual fund designed to help you invest for your children, giving them a financial cushion that could someday become a tuition fund, a seed fund, or a life starter in the future.

 

Invest in the United Capital Children Investment Fund

 

 

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About Heirs Holdings

About

We are an African proprietary investment company driving Africa’s development through long-term investments in key sectors. We operate businesses that rank among the top three in their sectors

Heirs Holdings is a leading pan-African investment company. Its investment portfolio spans the power, energy, financial services, hospitality, real estate, healthcare and technology sectors, operating in twenty-four countries worldwide.

Heirs Holdings is inspired by Africapitalism, the belief that the private sector is the key enabler of economic and social wealth creation in Africa. Driven by this philosophy, Heirs Holdings invests for the long-term, bringing strategic capital, sector expertise, a track record of business success, and operational excellence to its portfolio companies.

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