By Seun Adebola
Personal Branding is the practice of people marketing themselves and their careers as brands.
Why is personal branding so important? A strong personal brand will have a tremendous impact on both your individual success and that of your company. Having a great personal brand is awesome and everyone needs one.
The objective is for your personal brand to build your reputation, grow your network in a way that interests others who will seek you out for your knowledge and expertise.
Here are my top 3 Personal Branding Tips:
Know Yourself
By asking yourself the following, you will be able to commit to a niche.
What do you want to be known for? What sets you apart from other established influencers in the same space? How are you going to be memorable?
All the big names in your industry started out by dominating a small space. What can you master that they can’t? What’s your superpower?
Then, after you become the expert in your niche, you can continue to grow by entering an adjacent space.
Invest in Yourself
Develop your skills and explore your creative side. Personal branding isn’t free.
Consider the following:
- Buy and read a great book
- Get a Mentor
- Attend seminars
- Register for trainings
- Read success stories
Be remarkable
You will be better off doing something remarkable before building a personal brand. So don’t build a personal brand if it isn’t time. Do something remarkable first!
Hard work is required if you’re serious about being successful. Be innovative and never feel your ideas are stupid. An idea may sound stupid until someone else takes the same idea and runs with it.
Lastly, gaining confidence is one of the keys to personal branding and the moment you start working on it, your credibility and value begins to upsurge.
Nice piece