Digital Media/Content Executive

REFERENCE NUMBER: 0010

Job Title: Digital Media/Content Executive
Company Name: Heirs Holdings Limited
Department: Marketing & Corporate Communications
Reports to: Head, Marketing & Communications

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GENERAL DESCRIPTION​
The Digital Media & Content Executive will oversee the digital marketing strategy for Heirs Holdings. The person will work within the MCC department across all disciplines to develop multi-channel digital marketing and media strategies and execute tactics across various channels i.e. email, video, web, mobile, and audio.

DUTIES/RESPONSIBILITIES​

Media monitoring

• Observing/improving social media engagement

• Listening: News monitoring for relevant company keywords, seek insights and identify buzzing news on-line directly related to the Foundation

• Advocacy: Influence perceptions strategically within the on-line community to affect attraction, bridging external communications to the group. (Directing emails, request/complaints and general messages from on-line to the appropriate channels within the group)

Social media activation

• Manage social media campaign day to day activities

• Refer traffic from social media platforms to website

• Ensure content is shared daily on LinkedIn, Instagram, Twitter and Facebook

• Ensure relevant social media activations are engaged- webinars, live tweets

• Ensure influencers are engaged during campaigns

Social media content development

• Develop SM strategies for different campaigns

• Develop monthly Social Media content calendar

• Research relevant topics and draft content to be shared on social media, crediting the source.

• Develop engaging content from in house events and activities

• Respond to social media queries related to the brand or specific brand campaigns

• Supports communications- research, administration

Social media measurement & analytics

• Produce weekly & monthly reports including daily reports for recently launched campaigns

• Make recommendations based on findings from the social media analytics • Carry out competitive analysis for the different brands

Archiving

• Archive all digital assets of HH including photos, audio, text and video content and manage the database for all requests for assets

Event analysis

• Track analytics on media channels after events

• Make recommendations based on findings

Digital Media

• Support Social media innovation by searching for new ways to reach target audience

• Establish digital buying best practices

• Plan, optimize, implement and analyse organic search engine marketing activities

• Ensure that all websites, Wikipedia pages are monitored, maintained and updated

Contact Database

• Update HH contact database on a weekly basis/after events

Skills/Attributes

• Strong research, writing, and communication skills.

• Strong journalistic sense of what content will thrive in a digital environment.

• Strong grasp of analytics tools including Google Analytics, HootSuite, Facebook Insights, and Sprout Social

• Goals and metrics oriented.

• Technical background, knowledge of content discovery tools and software

• Ability to work as part of a team.

• Ability to complete tasks with accuracy and with a strong attention to detail.

• Ability to consistently meet deadlines, completing tasks as previously defined.

Education/Experience Requirements

• A bachelor’s degree in related field from a reputable University

• At least 2 years’ experience in a marketing and corporate communication job function

• Certification in Chartered Institute of Marketing (CIM) is desirable

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